Celebrating its partnership with and sponsorship of the upcoming UEFA EURO 2016 football tournament that will take place in France during June 2016, Orange Jordan recently announced the winners of the "Pay & Win" contest, which was done exclusively for its customers as part of its new sponsorship platform, Orange Sponsors You, the largest football-related campaign in Jordan.
Through Orange Jordan's 'Pay & Win' contest, each time customers made a payment, whether it was to recharge a line, pay a bill, purchase a 4G-enabled device, or subscribe to a new pre- or postpaid line, they were automatically entered into a draw where they could win a number of UEFA EURO 2016 prizes. The prizes included: final match tickets, beIN SPORTS subscriptions, Smart TVs, mobile handsets, games consoles, scratch cards, vouchers, and Orange lines with free subscriptions.
Contributing to a comprehensive campaign on both internal and external levels, Orange Jordan's Enterprise Business Unit held a competition regarding UEFA EURO 2016 between its corporate customers in April and will award the winners with VIP tickets to watch the final match in France. Internally, a competition will be held with Orange Jordan employees and the EURO 2016 mascot, interacting with the lively representative in a variety of ways to both increase excitement for the tournament and compete for tickets to the matches. A booth will be present at Orange Jordan premises to increase employee awareness of the tournament and to hold competitions with the opportunity of winning branded giveaways, as well as a two-day stay in Marseille, France and a VIP package including tickets to the semifinal match that will be held on July 7.
Starring in a global TV campaign and launching from 29th May across 28 countries, Orange has signed up famous French footballer, Zinédine Zidane, to send his scouts to scour the globe to help Orange to find the world's biggest fans.
Commenting on the occasion, CEO of Orange Jordan Jérôme Hénique said, "We are excited and committed to announce Orange Sponsors You and our integrated internal and external campaign to the public, as football occupies a special place in the hearts of millions around the world, especially Jordanians. With 'Pay & Win,' the more customers use our services, the more chances they will have to win a variety of football-related and other prizes, connecting them even more to their favorite sport. We see the resulting comprehensive campaign as an incredible opportunity to place the Orange brand name in a favorable position on both a local and global level, as we share the passion for football to deliver and connect people to a sporting passion that is of huge interest all around the world. "
Through its sponsorship of UEFA EURO 2016, Orange will provide all fixed and wireless communications for the tournament and enable UEFA and its broadcast partners the matches to football fans around the world. Orange will also manage communications services to maintain connectivity between all involved entities in UEFA EURO 2016.