BIG startups get direct
access to the Orange Digital Ventures fund of EUR 100 million
Recently wrapping up the
second season of Business Innovation Growth (BIG), Orange Jordan
announced the official start of season three of its growth-mode
startup accelerator program for entrepreneurs around the Kingdom.
Season three commenced on October 20 with a launch event and press
conference that was attended by Orange Jordan CEO, Jérôme Hénique
and a number of VIPs and media representatives.
After a registration
period that started on September 9 and ended on October 1, the BIG
steering committee chose 360Moms, 3oun, Hivenamix, SitatByoot, Arabot
and SKYLARK as the participants of season three. The committee,
composed of a number of high-level business professionals at Orange
and its partners including Orange CEO Jérôme Hénique, Orange
Jordan Chief Officer of the Enterprise Business Unit Sami Smeirat,
Marketing Director Antoine Drevon, Roya TV General Manager Fares
Sayegh, and Oasis 500 CEO Faisal Hakki, brought in their seasoned
business expertise and professional backgrounds to help choose
startups that best align with BIG.
Commenting on the
occasion, Orange Jordan CEO Jérôme Hénique said: “After
completing two seasons now with our BIG startup accelerator program
and seeing immensely fruitful results at the end of each, we at
Orange Jordan are excited to embark on yet another BIG journey with a
promising handful of the most driven startups from across the
Kingdom. With the right direction and strong support that we offer,
these startups, already up and running businesses, have the potential
to make larger waves of positively charged change, growth and
success, contributing greatly to altering Jordan’s socioeconomic
future for the better.”
Inaugurated as a
component part of Orange Jordan’s five-year corporate strategy
Essentials 2020, BIG directly reflects the telecommunications
company’s resolute commitment to achieving social progress by
working within the community to initiate success at a grass-roots
This season, Orange
Jordan will introduce a few amendments to the program in the aims of
amplifying the benefits that participating startups receive and
ensuring their ultimate success upon season end and beyond.
Distinguishing itself from seasons one and two, BIG Season 3 will be
extended by an additional two months, offering a total of six months
of focused startup support. Moreover, a customized mentorship program
will be activated, allowing Orange Jordan to focus even more in depth
on the intrinsic needs and ambitions of the participating companies.
Finally, each startup will be provided with customized PR and
marketing plans, induction training, consultancy, and a telecom
startup kit in addition to a renovated work space.
Part of the global Orange
Fab network and located at the Grow Building at the King Hussein
Business Park, BIG endeavors to guide Jordanian startups as they
expand into new markets, increase their customer base through Orange
Jordan and Orange Group, and enables them with proper tools and
sponsoring to explore the ecosystem at global conferences and demo
days. BIG startups get direct access to the Orange Digital Ventures
fund of EUR 100 million. During season two, Orange Jordan helped
provide exposure, growth, and business for the participants, which
included Arabia Weddings, WaraGami, Masmoo3, Trevx, and Play 3arabi.
Focusing on investment needs, product improvement, customer
development, and business support, through BIG, Orange Jordan
ultimately aims to ensure that aspiring startups become
self-sufficient, stable, focused, and driven, in order to achieve the
success they target.