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The CEO of Orange Jordan recently inaugurated the telecommunications company’s third Smart Store in the Kingdom at City Mall, following previous inaugurations of its Abdoun and Seventh Circle locations. The opening was attended by Deputy Chief Executive Officer/Chief Officer of the Consumer Business Unit, Patrice Lozé, and Director of Retail, Maen Wahbeh, in addition to several other executive officers from Orange Jordan.

Orange Jordan’s third Smart Store is located on floor P1 and is comprised of five sections that serve customers’ daily telecom needs, including Home, Fun, Health, Work, and On the Move. Similar to the two other Smart Stores that were inaugurated earlier this year and in 2016, the new Smart Store at City Mall was designed taking into consideration the interests and needs of customers, presenting a unique and unmatched shopping experience, as it allows them to interact hands on with the products and services, creating a fusion between the user and the technology itself.

Commenting on the occasion, Orange Jordan CEO Jérôme Hénique said, “We are very proud to have launched the third Smart Store in the Kingdom in under a year, offering customers an unmatched and unprecedented digital shopping experience on a whole new level, as customers are allowed to actually interact with products. This will enable them to get a thorough understanding of how the products work and how they can assist them in their daily lives.”

Falling in line with the objectives of Orange’s five year corporate strategy Essentials 2020, which aims to provide customers with an unmatched digital experience and achieve substantial progress in the process of presenting products and services in its stores, Orange Jordan will continue to make profound changes and improvements to further enable customers to experience products firsthand.

The inauguration of the third Smart Store is part of a series of achievements that Orange Jordan has reached in terms of profoundly enhancing the customer experience. Orange Jordan will continue to open more smart stores aiming to lead the retail market and transform the customer journey in the Kingdom. In alignment with its Essentials 2020 strategy, Orange Jordan has also improved communication points with customers, refreshed its brand, upgraded its 2G and 3G networks, launched Kingdom-wide 4G and fiber networks, and successfully launched the new Orange Lines last year, where it continues to add even more value to the simplified portfolio of 11 plans that include prepaid, postpaid, and convergent options, making this offer the best in Jordan.

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