Orange Jordan organizes an e-auction to support The King Hussein Cancer Foundation



Orange Jordan recently concluded its successful campaign, “A Good Number for a Good Cause,” which was conceived to raise funds to support the King Hussein Cancer Foundation (KHCF).

The campaign, which was launched  recently, took the form of an online auction that offered participants the opportunity to place bids on premium mobile phone numbers that are both unique and easy to memorize. The primary objective of the campaign was to engage Orange customers through an exciting and creative medium that also delivers measurable value to the local community. This falls in line with Orange Jordan’s long-term CSR strategy, the core focus of which is to leverage on the operator’s diverse business model in order to address the needs of various community segments.      

HRH Princess Dina Mired expressed her gratitude towards Orange and said “The King Hussein Cancer Center (KHCC) strives to maintain the best comprehensive cancer care treatment in the region. Without the continuous support of our generous donors such as Orange, we would not be able to continue providing this needed treatment”.

“The success of this campaign was in large part due to its innovative approach, which engaged customers on a personal level and offered them the opportunity to contribute to their community while still deriving  a personal sense of added value,” commented Orange Jordan’s CEO, Jerome Henique. “More importantly, as cancer afflicts  thousands of people in Jordan, the campaign was geared toward supporting national efforts to combat one of the leading chronic diseases affecting our community. ”

“A Good Number for a Good Cause” was able to generate considerable interest by a diverse array of segments, garnering a total of JD 13,503 in bids on 8 premium numbers.   

It is worth noting that Orange Jordan’s CSR vision falls in line with the operator’s Essentials 2020 strategy, which places both the customer and community as its core focus. This vision identifies three strategic pillars as its key drivers: being a trusted operator by serving as a guide for the digital world; a committed operator by serving socio-economic development with innovative digital services; and a green operator by promoting energy and ecological transformation.