Orange Jordan recently concluded its successful campaign, “A
Good Number for a Good Cause,” which was conceived to raise funds to support
the King Hussein Cancer Foundation (KHCF).
The campaign, which was launched recently, took the form of an online auction
that offered participants the opportunity to place bids on premium mobile phone
numbers that are both unique and easy to memorize. The primary objective of the
campaign was to engage Orange customers through an exciting and creative medium
that also delivers measurable value to the local community. This falls in line
with Orange Jordan’s long-term CSR strategy, the core focus of which is to
leverage on the operator’s diverse business model in order to address the needs
of various community segments.
HRH Princess Dina Mired expressed her gratitude towards Orange
and said “The King Hussein Cancer Center (KHCC) strives to maintain the best
comprehensive cancer care treatment in the region. Without the continuous
support of our generous donors such as Orange, we would not be able to continue
providing this needed treatment”.
“The success of this campaign was in large part due to its
innovative approach, which engaged customers on a personal level and offered
them the opportunity to contribute to their community while still deriving a personal sense of added value,” commented
Orange Jordan’s CEO, Jerome Henique. “More importantly, as cancer afflicts thousands of people in Jordan, the campaign was
geared toward supporting national efforts to combat one of the leading chronic
diseases affecting our community. ”
“A Good Number for a Good Cause” was able to generate
considerable interest by a diverse array of segments, garnering a total of JD 13,503
in bids on 8 premium numbers.
It is worth noting that Orange Jordan’s CSR vision falls in
line with the operator’s Essentials 2020 strategy, which places both the
customer and community as its core focus. This vision identifies three
strategic pillars as its key drivers: being a trusted operator by serving as a
guide for the digital world; a committed operator by serving socio-economic
development with innovative digital services; and a green operator by promoting
energy and ecological transformation.