Orange Jordan launched The Gift, a new awareness campaign, simultaneously with the group's launch. The campaign was announced in a press conference, held by the CEO of Orange Jordan, Thierry Marigny, and a number of executives on Thursday, November 14.
With the slogan "we all have great power, we all have great responsibility", The Gift aims to highlight the safe, secure and responsible use of the internet on all devices to protect users of all ages and interests.
Marigny said that modern technologies provide immense opportunities for users, but at the same time, many responsibilities for better use, noting that the company offers a wide range of concrete products and services to provide customers with information or tools designed to help them use technology safely and responsibly.
He added, "We realize that along with our commitment to offering the latest internet services and technologies that meet international standard, is a sense of responsibility to raise awareness on best internet uses, especially among users under 18 years old, who need technology to help them innovate and develop without any negative side effects or impacts".
Within Orange Group's direction, stressed Marigny, Orange Jordan is dedicated both to services and to CSR initiatives that contribute to digital inclusion in the Kingdom, to spread digital culture and enable everyone to use the internet in developing their communities, both in the virtual world and the real one. The safe and efficient use of the internet is even more important since many of our human communications and transactions are made possible by technology.
Chief Consumer Market Officer, Naila Al Dawoud, said that the campaign complements the company's integrated services, pointing out that Orange's safe internet service, kid's safety line, and diverse digital data protection services reflect its responsibility towards users and human communities at large.
The "Gift" campaign focuses on protecting users from cyberbullying, considering the impacts of online activities on other users and the society, utilizing technologies to strengthen social connections and effective communication, preventing screen addiction, as well as promoting public road safety.
This campaign is an extension of the company's diverse programs for safe and efficient internet use. Orange Jordan previously launched the "Anti-bullying" campaign, in collaboration with the Ministry of Education and Madrasati initiative, to provide students with an understanding of bullying, particularly cyberbullying and participated in the "Stop the Bleed" initiative to promote road safety. The company invests in energy-saving services and applications and continues to raise awareness on the best ways to use technological tools responsibly.