Under the patronage of the Minister of Tourism and Antiquities, Her
Excellency Lina Annab and the sponsorship of Orange Jordan, the
first national photography competition, “Jordan in Photos”, was
launched recently to explore new touristic and archaeological sites
and areas in Jordan during a press conference that was held at Rotana
Hotel. The press conference was attended by the Assistant Secretary
General for Administrative, Financial Affairs and Governorates at the
Ministry of Tourism and Antiquities, Ali Al-Bayadi representing the
Minister of Tourism and Antiquities, Director of Communications and
Media at Jordan Tourism Board, Lana Shekem, on behalf of the General
Manager of Jordan Tourism Board, Orange
Jordan’s PR, CSR and Corporate Communication Director, Rana
Dababneh, on behalf of Orange Jordan's CEO and Diala
Al Hussein, Director of Programs and Projects at The Address Center.
The national initiative, which was launched by The Address Center,
aims to create a new map for internal tourism in Jordan by
encouraging non-professional and professional photographers to
showcase their talents and creativity in capturing the best picture
of interesting places in the country that nobody has seen yet.
“Jordan in Photos” took direct support of the Ministry of Tourism
and Antiquities, the Jordan Tourism Board and other companies and
PR, CSR and Corporate Communication Director, Rana Dababneh, stressed
on company keenness in supporting youth projects and creative ideas
to serve the internal tourism programs and explore new areas in order
to enrich the visual content of all tourism sites in Jordan and renew
them in a professional and accurate manner.
“Orange Jordan has supported similar ideas in the field of
photography, but this idea has received a different appreciation,
because it focuses on exploring new tourism sites and sheds light on
them. It also seeks to find internal tourism programs to showcase
the beauty of Jordan and what potential its archaeological sites
holds for thousands of tourist."
She also pointed
out that Orange Jordan’s role is not limited to supporting
everything that concerns the ICT sector, but goes above and beyond in
supporting different segments in the economic and service sectors.
As one of its main
components, The “Jordan in Photos” competition has organized a
private photography camp for its professional photographers in the
rare desert of “Al Sahraa Al Dahek” located in the East of
Jordan, specifically in Azraq desert area. The camp will enable
photographers to choose the “right moment” to capture the beauty
of the rare desert in the Arab World and at different timings. While
the other component will also enable amateurs and professionals to
take pictures of Jordanian sites in order to participate in this
initiative, the largest in Jordan.
The desert “Sahraa
Al Dahek” was formed from an ancient volcanic eruption and is one
of the most important touristic sites in Jordan lying on the Eastern
edge of the Badia. The government and other environmental
institutions are seeking to integrate the site into the tourist map
due to its charm and attractiveness.
The Director of Programs and Projects at The Address Center, Diala Al
Hussein said: “This competition sheds light on adventure and
ecotourism sites, as well as providing visual content for the tourism
map in Jordan with high-quality and professional images, in order to
benefit from it locally and internationally in the process of
Al Hussein praised Orange Jordan's big support to making this
national competition a success, which was held in cooperation with
other leading organizations, such as the Royal Jordanian, The Royal
Society for the Conservation of Nature, Careem Transportation
Company, Canon, Siniora Group, Graphic Lab Co. for marketing
solutions and the American Center of Oriental Research.
The jury panel of the competition will consist of professional
photographers who have won several international, Arab and local
awards, including: Majdi Al-Qudah, Mohamed Moussa and Mohamed Merie,
the committee will judge based on specific scientific foundations
within the standards of international competitions, the jury
committee will also include an honorary member, Zohrab, the
photographer of the late King Hussein bin Talal.